Digital technology has altered the way consumers interact with businesses. This has created a very competitive market. The ability to monitor the user’s data helps marketers increase brand recognition, boost sales, and drive traffic to websites through social media marketing (SMM), a form of direct marketing that is based on the interaction between a customer and a the business. This is where marketingstuff.net/how-a-digital-marketing-platform-can-help-you-execute-a-customeroriented-strategy businesses can build their personas to create a sense of authenticity that customers can connect with.

Emily C.