Ole Kirk Christiansen is a carpenter from Billund in Denmark. He began making wooden toys in 1932, but the company was not as successful during the Great Depression. Christiansen renamed his company “Lego,” a contraction of the Danish words leg godt which translates to “play well.”

In 1934, Lego began using plastic bricks in its production. The first Lego sets were also promoted. The company also established an entirely new division, Dakta, that would focus on education products.

In the second part of the 20th century, Lego expanded its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and, in 1974, the first Lego human figures. The minifigures later evolved into the design we use today. Lego began to produce more sophisticated Lego Technic sets for older children.

Lego introduced the World Cup Lego Building Contest in 1987 for kids to take part. The event took place in Billund and 38 children from 17 countries took part. Lego began to create themed sets in the same year, which were seen as a system within https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider/ a system. They included Lego Space, Lego Castle and Lego Town (later changed to Lego City) as well as Lego FabuLand. In 1988, Lego released a new line of pirate Legos with facial features of various types and expressions.

In 1999, Lego changed the way it licensed characters from franchises. It began offering Lego versions of popular characters such as Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and numerous others. The move was met with mixed reaction from fans and critics alike.